FOODFOOD goes live on mobile phone & web in partnership with Zenga

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foodfoodMUMBAI, Mar 03- FOODFOOD the No 1 Food and Lifestyle channel and ZengaTV, India’s largest Digital video and mobile TV platform announce an exclusive strategic partnership for their TV channel by a newly launched mobile app. With this partnership, FOODFOOD content, both live and VOD, is now available free to mobile phone and web users globally, on Zenga TV’s superior, seamless, non-buffering mobile & Web TV service.

The innovative FOODFOOD mobile app not only gives users the opportunity to watch delicious dishes being prepared live on television but also prepare them at home. The app contains recipes of all the shows from the TV channel and website. The app also contains video recipes from the chefs and stars of FOODFOOD, as well as simple tips and advice.

Commenting on the partnership, Mr. Abhishek Joshi, CEO, Zenga TV, said, “In India’s fast growing and competitive market, there is an ardent need for new technologies that help in engaging customers. We focus our research and developments in the mobile space to enable companies enhance their efficiency, audience engagement and customer satisfaction. With the FOODFOOD app, Zenga goes one step ahead in ensuring that we continue showcasing content which is unique and relevant for our viewers. This partnership will ensure that the viewers can now continue to watch and access the channel, even while on the move. We will continue to build such apps which will give ‘real’ benefits to the customers & viewers.”

Mr. S K Barua, of FOOD FOOD, said “We at FOODFOOD India are infusing cutting edge technology into our products and services, which has been our single minded focus. This innovative app is yet another pioneering achievement. With this strategic partnership we are delighted that with the app we can showcase all our shows and Video on Demand with intelligent features, including access of live TV. We received overwhelming feedback to our efforts to make FOODFOOD an online brand. The app will help us reach a larger audience through tablet and mobile phone customers who trust the FOODFOOD brand, but want a solution that caters to their lifestyle on the move.”

The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.

Zenga is a Free Digital Video service that presents a range of Indian and international TV channels like News, kids content, Music videos, Movies in Hindi, English, Telugu, Bengali, Oriya, Punjabi, Kannada etc which can be accessed through PC, Tablets, mobile phone (whether smart or featured) and plays through your resident media player. Zenga users can enjoy movies from Hollywood or watch genre- based content from all over the world.

FOODFOOD is a joint venture between Asia’s leading cross-media group, Astro Overseas Limited (Astro), Master Chef Sanjeev Kapoor and Mogae Consultants. Astro Overseas Limited, the international business unit of Malaysia based Astro Holdings SB, an integrated multi-media group with interests in pay-TV, radio and traditional and digital content production, aggregation and distribution across Asia, Australia and the Middle East.

FOODFOOD Channel was conceptualized by Master Chef Sanjeev Kapoor, the most celebrated face of Indian cuisine today, TV show host, author of bestselling cookbooks, restaurant consultant, architect of unique range of food products and winner of numerous awards. Turmeric Vision intends to become India’s first Food Content Company that will create Food Content and Food Entertainment Brands to be distributed through multiple platforms like Television, Web, Mobile etc.

Mogae Consultants is a diverse group with interests in advertising, media and online businesses. Mogae are JV partners with Dentsu Inc., the world’s largest ad agency, in the Middle East. Till recently, Mogae were 26% partners in Dentsu’s India operations. Mogae- owned Last Minute Media,  a JV entity for remnant media selling, with Star TV, Zee TV and the TOI Group as partners. Indian Fantasy League, the pioneer in online gaming is another Mogae JV with the TOI Group.

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