MUMBAI, Apr 2- Gionee, the leading global designer and manufacturer of mobile devices launched the World’s Slimmest Smartphone – ELIFE S5.5 in India. Named after its biggest feature a 5.55mm slim body, the launch was announced at a grand event in Grand Hyatt, Goa. The path breaking innovative smartphone ELIFE S5.5 is going to hit India market by mid April 2014.
The ELIFE S series is a new product category developed through Gionee’s deep understanding of customers’ desire for a slim and powerful smartphone to also act as a fashionable accessory. The ELIFE S series products will incorporate an emphasis on design without compromising the hardware and software of a smartphone to create a whole new user experience.
Arvind.R.Vohra, India Head – Gionee Smartphones said, “Gionee has witnessed rapid increase in popularity within a year of operations in India and experienced an unprecedented success with the ELIFE series. The new ELIFE S series brings to the consumer an element of style, design and substance. Apart from being the World Slimmest smartphone the ELIFE S5.5 is powered by a lightning fast processor and has impressive hardware specification to offer great consumer experience. It’s our belief that the S5.5 will not only be a big success for Gionee in the Smart phone category but will create yet another benchmark for the industry”
William Lu Weibing, President of Gionee added “Smartphones are treated both as electronics and pie of art by consumers worldwide and that’s why we adapted a new approach with a focus in design. Smartphone is something that we carry on a daily basis, they are like a part of the human body, and there is zero distance between a user and their smartphones. This is similar to a piece of fashion clothing; it represents its user’s taste, personality, and even identity. The ELIFE S5.5 is crafted with a distinct metallic frame and Corning Gorillas Glass Uni-Body. It uses the world’s thinnest AMOLED Screen, thinnest PCB board with a 0.6MM and 0.4mm glass rear cover. We are proud to bring in this unique innovation first time in the world and it will be our constant endeavor to continue bringing in the best always”
It is not just about the slim design; performance is not compromised in the ELIFE S5.5. The S5.5 is equipped with a stunning 5.0 inch Full HD Super AMOLED plus screen, a true Octa-core 1.7 GHz processor, a 13 megapixel rear camera and the world’s first 95 degree ultra-wide angle 5 megapixel front camera. With the 95 degree wide angle front camera, taking self-group shots or full body selfies is made possible and easier than ever before.
CUSTOMIZED AMIGO OPERATING SYSTEM
From colors, icons to fonts, the Android based AMIGO OS has also been customized specifically for the ELIFE S5.5. As for the camera software, it is similar to the ELIFE E7 which consists of two shooting modes, the professional and normal camera settings, as well as the availability of the “Charm Camera” which includes auto make-up mode, footprint mode, and meeting memo mode features which were only available to the flagship model ELIFE E7.
HEAVY DUTY BATTERY LIFE
High power consumption has always been a problem for ultra slim phones. With the ELIFE S5.5, the battery is just as good as the flagship model ELIFE E7. The highest capacity density ratio allows S5.5’s battery to reach 2300mAh. And with the next upgrade, battery capacity can be reach up to 2450mAh.
The ELIFE S5.5 supports HSPA+42 Mbps with up to 6 different band sets, which allows it to function in most 3G WCDMA coverage areas as well as enabling global 3G roaming. The GIONEE ELIFE S5.5 is available in Black, White, Blue, Pink, and Purple at a price of @22, 999 in India.
–Siddharth Mohan